Advertising in an Online World

With the popularity and predominance of the Apple iPhone continually rising, it should come as no surprise that today's standard push co...

Many companies focus on targeting the consumers that they feel are most likely to use and purchase their product or service, but in 2006, t...

While it may seem that an ad campaign for a business chain specializing in professional office supplies couldn’t hold much entertainment for...

While the majority of my blog entries consist of topics related to intentional ad campaigns launched by companies to promote their brand to ...

      While I have previously blogged about some of the negative aspects of online marketing efforts there are many positive aspects online ...

Brand communities are a fairly new concept, but have become a great marketing tool for promoting various products and brands as well as rec...

The popular game Farmville, created by Zynga, has led to the creation of more innovative ways for companies to truly engage with their targe...